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Best: A Modern Email Closing That Works Everywhere
'Best' is a casual-professional closing that conveys warmth without overselling the relationship. It suggests you're wishing something positive for the recipient without being overly formal or distant. The simplicity makes it approachable while still maintaining professionalism.
When to Use This Closing
Use 'Best' when you want to sound friendly but professional—perfect for colleagues you know well, clients after the initial contact, or team members in laid-back companies. It's ideal for follow-up emails, status updates, or situations where you've already established rapport. Save it for messages where the tone is conversational but the stakes aren't extremely high.
When Not to Use This Closing
Avoid 'Best' in your first cold email to a stranger or high-ranking executive you haven't met. Don't use it in formal complaints, rejection letters, or situations requiring serious authority. Skip it when applying for traditional corporate jobs where 'Sincerely' or 'Regards' fits the culture better.
Industry Fit
Works well for
- ✓Tech and startups
- ✓Marketing and creative agencies
- ✓Nonprofit and social impact
- ✓Consulting and professional services
Consider alternatives for
- ✕Legal and law firms
- ✕Banking and finance
- ✕Government and public sector
Example Closings
Following up with a project manager after discussing deliverables
Best, Sarah Chen Product Manager Acme Design Studio (555) 123-4567 sarah.chen@acmedesign.com www.acmedesign.com
Emailing a colleague about a collaborative task
Best, Marcus Williams Senior Developer TechFlow Solutions M: (555) 987-6543 marcus@techflow.io
Reaching out to a client after the first meeting
Best, Jenna Rodriguez Account Executive Growth Partners (555) 246-8135 jenna@growthpartners.com LinkedIn: /in/jennarod
💡 Pro Tip
Pair 'Best' with a clean, professional email signature. Since 'Best' is modern and approachable, your signature should match that tone—avoid overly decorative fonts or excessive graphics. Let your contact information speak for itself.
The Complete Picture
A great email closing deserves a great signature to back it up. Your signature block is the first thing people see, so make sure it matches the professionalism of how you sign off.
Frequently Asked Questions
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