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Cheers: A Casual, Friendly Email Closing
Cheers is an informal, upbeat closing that conveys goodwill and friendliness. It originated as a toast and now signals optimism and warmth without being overly formal. The tone feels approachable and human, making it popular in modern professional settings.
When to Use This Closing
Use Cheers when you're already in an established relationship with the recipient or when your industry culture is relaxed and casual. It works well in follow-up emails, internal team communication, or when you're wrapping up a friendly conversation. Save it for contexts where you've already built rapport or where the recipient expects informal language.
When Not to Use This Closing
Skip Cheers when reaching out to senior executives you haven't met, during formal complaints or serious disputes, or in your first contact with a client or prospect. It can feel too casual in legal documents, official announcements, or industries like finance, law, or healthcare where formality matters.
Industry Fit
Works well for
- ✓Creative and design agencies
- ✓Marketing and advertising
- ✓Tech startups and software companies
- ✓Media and entertainment
Consider alternatives for
- ✕Law and legal services
- ✕Banking and finance
- ✕Government and public sector
Example Closings
Internal team follow-up about a project update
Thanks for the quick turnaround on those mockups. Let me know if you need anything else from me. Cheers, Jessica Martinez Creative Director jessica.martinez@company.com (555) 123-4567
Casual check-in with a colleague you know well
Excited to catch up at the conference next week. See you there! Cheers, Marcus Chen Product Manager m.chen@startup.io LinkedIn: linkedin.com/in/marcuschen
Wrapping up a relaxed client relationship email
Looking forward to launching this campaign with you. Let's grab coffee next week to align on timing. Cheers, Sarah Williams Account Manager sarah.w@agency.com (555) 987-6543 www.agency.com
💡 Pro Tip
Cheers lands best when your email body is warm and conversational. If your message is serious, problem-focused, or contains corrections, pick a different closing like Best or Regards instead.
The Complete Picture
A great closing like Cheers deserves a professional email signature that matches its tone. Your signature is the final piece of the impression you leave—make sure it's formatted correctly and includes all the details you want recipients to have.
Frequently Asked Questions
Your Signature Matters as Much as Your Closing
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