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Yours Truly: A Warm and Personal Email Closing
"Yours Truly" is a classic, affectionate closing that dates back to formal letter writing. It conveys warmth, sincerity, and a personal touch while maintaining professionalism. The phrase suggests genuine regard for the recipient and works especially well when you've built rapport or want to soften a more formal tone.
When to Use This Closing
Use "Yours Truly" when you're writing to someone you know well, following up on an ongoing relationship, or closing a message where you want to feel approachable rather than distant. It's perfect for emails that include gratitude, an invitation, or a personal request. The closing works well in replies to friendly colleagues or clients you've worked with multiple times.
When Not to Use This Closing
Avoid "Yours Truly" in your first contact with a new client, in highly formal business proposals, or when writing to senior executives you haven't met. It may come across as presumptuous or too casual in legal, financial, or government correspondence. Skip it if your industry demands strict formality or if the tone of your email is serious or urgent.
Industry Fit
Works well for
- ✓Creative Services & Design
- ✓Hospitality & Customer Service
- ✓Non-Profit & Community Organizations
- ✓Real Estate & Personal Coaching
Consider alternatives for
- ✕Law & Legal Services
- ✕Banking & Finance
- ✕Government & Official Affairs
Example Closings
A follow-up email to a long-time client after a successful project
Thanks again for trusting us with this project. I loved working with your team. Yours Truly, Alex Chen Creative Director Bright Canvas Design (415) 555-0147 alex@brightcanvasdesign.com
A warm invitation to a networking event or community gathering
Hope to see you there—it wouldn't be the same without you. Yours Truly, Jordan Martinez Community Programs Manager Green Valley Nonprofit (512) 555-0198 jordan@greenvalleynonprofit.org
A personal message of gratitude to a mentor or trusted advisor
I truly appreciate your guidance over the past year. You've made all the difference. Yours Truly, Samantha Lee Sr. Marketing Manager Momentum Media Group (206) 555-0162 samantha@momentummediagroup.com
💡 Pro Tip
Pair "Yours Truly" with a brief, warm sentence before it—something that reinforces the personal connection. Avoid using it if your email tone is rushed or transactional; it only works when the message itself feels genuine.
The Complete Picture
A great email closing deserves a professional signature to match. Your signature is where recipients find your contact details and remember who you are—make sure it looks as polished as your closing line.
Frequently Asked Questions
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